宜家：组装帝国第02集

• 第01集
• 第02集
• 第03集

《宜家：组装帝国》是一部聚焦于宜家公司发展与全球化扩张的纪录片。它讲述了宜家如何从一家瑞典小公司成长为全球领先的家具品牌，通过独特的设计、低廉的价格和DIY组装概念，成功征服了世界各地的市场。

　　IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
　　In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
　　Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
　　The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?

1. 奥利维娅·科尔曼饰演宜家创始人英格瓦·坎普拉德的秘书，她对老板充满敬意地说道：“您总是能以最简单的方式，把复杂的商业决策解释得明明白白。”

2. 在剧中，一位宜家的全球营销负责人这样描述品牌理念：“我们不仅仅销售家具，我们提供一种生活方式——简约、实用且富有创意的生活方式。”

3. 另一位宜家高管则分享了公司的全球化策略：“我们必须尊重每个国家的文化差异，但同时保持宜家的核心价值观不变，这样才能在全球市场中持续成功。”

影片通过这些角色的视角，展现了宜家如何以其独特的企业文化和产品理念，在全球范围内建立起庞大的零售帝国。